Industry overview from an international perspective
DOI:
https://doi.org/10.33584/rps.9.2002.3421Abstract
Despite tough current market conditions, a recent market visit to Europe attending the SIAL food trade show and meeting with government authorities and customers in France, Holland and Germany instilled me with confidence for the future of the deer industry. The market is the primary driver of profitability at the farm gate and so needs to be considered when developing nutrition and management strategies for the future. The big picture needs to be kept in mind as the future is not just about nutrition for healthy and productive animals. Understanding both nutrition and management provides the groundwork for a healthy, productive and sustainable industry which meets our consumers' needs.
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