Venison into the 21st Century

Authors

  • M. Moyes

DOI:

https://doi.org/10.33584/rps.9.2002.3419

Abstract

The marketing of venison in the 21st century is a huge topic with many and varied challenges for the industry as a whole. Firstly this paper will consider some of the consumer trends that are developing that will affect venison marketing in the future, namely, health, convenience and more restaurant dining. Secondly it will look at tomorrow's chef - what will their role will be in the future? and what are the implications for venison? How will tomorrow's markets look, how and where will venison be sold? Finally this paper considers some of the issues we need to be conscious of if we are to maintain our privileged position as a premium product.

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Published

2003-01-01

How to Cite

Moyes, M. (2003). Venison into the 21st Century. NZGA: Research and Practice Series, 9, 13–15. https://doi.org/10.33584/rps.9.2002.3419

Issue

Vol. 9 (2002): Nutrition and Management of Deer on Grazing Systems

Section

Past volumes

License

Copyright

This work is licensed under a Creative Commons Attribution-Non Commercial-NoDerivatives 4.0 International License. Rights granted to the New Zealand Grassland Association through this agreement are non-exclusive. You are free to publish the work(s) elsewhere and no ownership is assumed by the NZGA when storing or curating an electronic version of the work(s). The author(s) will receive no monetary return from the Association for the use of material contained in the manuscript. If I am one of several co-authors, I hereby confirm that I am authorized by my co-authors to grant this Licence as their agent on their behalf. For the avoidance of doubt, this includes the rights to supply the article in electronic and online forms and systems.