SEED AGENCIES FOR GRASSLANDS' CULTIVARS
DOI:
https://doi.org/10.33584/rps.5.1998.3336Abstract
The seed agency system was set up in New Zealand to inject some netl; life into the industry. Over the past 30 years the New Zealand Herbage Seeds Industry has been in a no-growth phase: it has not expanded; the amount of certified seed has been static, if not declining; exports have stayed at the same level in terms of percentage of total exports; the-amount of pasture renewal has stayed at 2-3% of the total pasture area. During this time there was little promotion of the different cultivars of grass seed, presumably because individual companies were reluctant to spend money on advertising which would not benefit them specifically. By bringing in a system whereby individual companies within New Zealand have the responsibility for individual cultivars, expenditure on promotion is directly recoupable by the company doing the promoting. Furthermore, planned marketing with amounts of seed grown being linked into projected markets which have been created or developed both here and overseas, is possible.
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