This paper outlines the systems of technology transfer used by a local farm management consultancy firm. The clientele of the firm is profiled along with the expectations of that clientele. The paper outlines the methods by which the firm receives technology input and the methods by which it transfers that technology. The evaluation of the success of that technology transfer is also described. The author emphasises the importance of technical competence and professional independence in the consultancy profession. He also outlines his philosophy on technology transfer. This philosophy maintains that agriculture is a people-based industry and that the most successful technology transfer will occur where the bearer of that technology has credibility and is a good communicator, whether he or she is a farmer, consultant or a scientist. Keywords: client servicing, communication skills, farm discussion groups, management newsletter, people-based industry, professional independence, technical competence, "trickle-down" effect
