An analysis of 10 years' production records of a group of farms indicated that for all the improved management techniques employed, production had not increased. Kilograms of milkfat per hectare did notgiveameasureofresourceuseorthemanagement ability of the farmer. Farmers were surveyed. The following data were collected for the years 1978/79 to 1987/88: Keywords index, management performance, goal, objective.