Farming in Hawke's Bay is very versatile because of its favourable climate and soils for pasture and horticultural production - hence this paper is rather general. Discussion covers some early history and a brief description of the district, land utilization and production, followed by some brief discussion on developments since the last conference in Hawke's Bay in 1955, illustrated by titles where applicable. Finally, a brief comment on the future of Hawke's Bay Cor a farming and horticultural industry.